Case Studies

Intelligence in Action

Real challenges. Real clients. Real outcomes — across MEA's most complex markets.

Retail
Dubai and Abu Dhabi, UAE
Identifying Potential Locations to Expand a Grocery Store Network
A diversified business group needed to expand their retail operations. Key questions: Which locations are most attractive? How many stores? What store format? What product mix? What is the competitive landscape?
20+
IDIs Conducted
500+
Interviews
2
Cities
40+
Clusters Mapped
Retail
Saudi Arabia (Riyadh, Jeddah, Dammam)
Usage & Attitudes of HORECA Towards Oils in Saudi Arabia
A leading FMCG company needed to develop a successful growth strategy in the HORECA segment by understanding their needs and expectations in the "oil" category.
300+
Interviews
3
Cities
10+
Brands Tracked
3
KPIs Measured
Retail
UAE
Concept Evaluation for Plant-Based Food Products in UAE
A food manufacturer was evaluating a new range of plant-based products and needed to understand consumer awareness, attitudes, and purchase intent in the UAE market before committing to a full launch.
6+
Focus Groups
300+
Interviews
5+
Nationalities Covered
3
Concepts Tested
Retail
UAE
Channel Research for Premium Tea Across HORECA in UAE
A premium tea brand needed to understand how hotels, cafés, and restaurants select and source premium teas in the UAE, and to identify optimal routes to market.
30+
IDIs Conducted
3
HORECA Types
8+
Brands Tracked
4
Distribution Channels
Retail
Egypt and Pakistan
Market Sizing and Opportunity Assessment of Tea in Egypt and Pakistan
A global beverage company needed to estimate the size and structure of the tea market in Egypt and Pakistan to inform its regional growth strategy.
600+
Interviews
2
Countries
5+
Segments Mapped
4
Channels Studied
Retail
UAE
Need State Assessment of Salad Dressings Across HORECA in UAE
An FMCG company wanted to understand how salad dressings are purchased, used, and perceived across HORECA operators in the UAE to develop a focused growth strategy.
40+
IDIs Conducted
4
HORECA Formats
6+
Need States Identified
10+
Brands Tracked
Retail
Bahrain
Market Assessment for Ready-to-Eat Food Products in Bahrain
A regional food company wanted to assess the size and attractiveness of the ready-to-eat food market in Bahrain before committing to a new product launch.
200+
Interviews
3
Consumer Segments
4
Channels Studied
10+
Competitor Brands
Real Estate
UAE
Competitive Market Intelligence Study on Various Free Zones in the UAE
A prominent government-owned free zone authority needed to understand the competition offerings and conduct a benchmarking competitive intelligence study.
15+
Free Zones Studied
50+
Mystery Calls
4
Offer Types
2
Research Methods
Real Estate
UAE
Catchment Area Assessment for Developing a New Mall in UAE
A real estate developer needed to assess whether a proposed mall location had sufficient catchment, spending potential, and competitive positioning to justify a significant capital investment.
500+
GPS Points Mapped
400+
Consumer Surveys
3
Catchment Zones
10+
Competitor Malls
Real Estate
Dubai, UAE
Walking Habits and Pedestrian Flow Study in Dubai
A real estate developer needed to understand pedestrian traffic patterns, walking motivations, and perceptions of walkability in key Dubai neighborhoods to inform urban planning and retail positioning.
500+
Survey Respondents
8+
Locations Studied
4
Time Periods
10K+
Data Points Collected
Real Estate
UAE
Campaign Recall and Effectiveness Study for a UAE Free Zone
A government-owned free zone needed to evaluate the effectiveness of their marketing campaigns across different channels and understand which messages were driving awareness and enquiries.
300+
Interviews
20+
Mystery Calls
4+
Campaigns Evaluated
6
Channels Assessed
Real Estate
UAE
Growth Strategy for Building Automation Solutions in UAE
A building automation company wanted to assess the growth potential of the UAE market and develop a strategy to expand their footprint across commercial, hospitality, and residential segments.
30+
Expert IDIs
4
Building Segments
8+
Competitor Brands
5 Yrs
Strategy Horizon
Industrial
UAE
Develop Channel Strategy for a Large Business Group in UAE
One of the largest business Groups in UAE wanted to understand the channel network for all its offerings across automobile, industrial equipment, and services.
100+
Expert IDIs
4,500+
Interviews
1,500+
GPS Locations
5 Yrs
Strategy Horizon
Industrial
UAE, Oman and Saudi Arabia
Market Feasibility for Setting Up a Concrete Pipe Manufacturing Unit in Oman
A large Omani Group needed to understand the market potential for concrete pipe business in Oman and its export opportunity to neighboring countries.
50+
Expert IDIs
3
Markets
2
Pipeline Segments
3
Target Groups
Industrial
UAE
Market Sizing and Competitive Landscape for Construction Equipment in UAE
A global construction equipment manufacturer needed to understand the size, structure, and competitive dynamics of the UAE market ahead of a significant strategic investment.
40+
Expert IDIs
8+
Equipment Categories
15+
Competitor Brands
5 Yrs
Market Horizon
Industrial
UAE
Market Research for Fire Extinguisher Products in UAE
A manufacturer of fire safety products needed to understand the UAE market landscape for fire extinguishers — including market sizing, competitive positioning, and distribution dynamics.
30+
Expert IDIs
3
Segments Covered
10+
Competitor Brands
5+
Product Types
Industrial
GCC (UAE, Saudi Arabia, Qatar, Kuwait)
Market Study for Wood Paints and Coatings Across GCC
A leading paints manufacturer wanted to understand the wood coatings market across the GCC — sizing the opportunity, understanding channel dynamics, and assessing competitive positioning.
40+
Expert IDIs
4
GCC Markets
12+
Competitor Brands
4
Segments Covered
Transport
South Africa
Opportunity Assessment of Digitalization of Minibus Taxis in South Africa
A leading card payment company wanted to develop a solution to digitalize the ticketing system among minibus taxis in South Africa by understanding the opportunity size, drivers, and barriers.
50+
IDIs Conducted
500+
Interviews
4
Stakeholder Groups
2
Methods Used
Transport
UAE, Saudi Arabia and Egypt
Market Sizing and Dealer Optimization for Truck and Bus Tyres
A global tyre manufacturer needed to understand the truck and bus tyre market across three key MEA markets and optimize their dealer network strategy.
60+
Expert IDIs
3
Markets Covered
50+
Dealer Touchpoints
4
Segments Mapped
Transport
UAE, Afghanistan, DRC and Yemen
Industry Landscape of the Used Car Market Across UAE, Afghanistan, DRC and Yemen
A regional automotive group wanted to understand the structure, dynamics, and opportunity in the used car market across key MEA markets — from the UAE's formal dealership model to informal trade in frontier markets.
50+
Expert IDIs
4
Markets Covered
5+
Supply Chain Nodes
6+
Trade Channels
Transport
Middle East
Competitive Intelligence on Port Management and Operations Across the Middle East
A global port management company sought to understand the competitive landscape of port operations across the Middle East ahead of potential expansion and partnership decisions.
40+
Expert IDIs
15+
Ports Covered
6+
Markets Studied
4
Segments Mapped
Automotive
UAE and Saudi Arabia
Brand Positioning and Usage of Connected Car Services in UAE and Saudi Arabia
A connected car services provider needed to understand brand awareness, usage patterns, and competitive perceptions among car owners in the UAE and Saudi Arabia.
400+
Interviews
2
Markets Covered
10+
Services Tracked
4
Segments Studied
Oil & Gas
UAE
CX Study for a Major O&G Business in the UAE
The petroleum retail business of a major group needed to assess current satisfaction levels across customer touchpoints and identify key improvement areas.
300+
Interviews
10+
Business Lines
10+
Survey Rounds
1
Industry Award
Oil & Gas
UAE
Mystery Shopping and Process Compliance Audit for Fuel Stations in UAE
A major petroleum retail company needed to assess compliance with service standards, customer experience, and process adherence across their fuel station network in the UAE.
100+
Mystery Visits
50+
Stations Covered
15+
KPIs Measured
4+
Research Waves
Oil & Gas
UAE
Market Assessment for DGO, Fuel Oil and Bitumen in UAE
A major energy company needed to understand the market size, competitive dynamics, and demand drivers for diesel gas oil (DGO), fuel oil, and bitumen in the UAE.
40+
Expert IDIs
3
Product Categories
5+
Customer Segments
5 Yrs
Market Horizon
Oil & Gas
UAE
Market Sizing and Shares for Lubricants in UAE
A major lubricants brand needed a clear picture of market size, competitive landscape, and demand drivers in the UAE to prioritize their commercial investments.
50+
Expert IDIs
4
Segments Covered
10+
Brands Tracked
5 Yrs
Market Horizon
Oil & Gas
UAE
Market Assessment for LPG and Propane Gases in UAE
A gas distribution company needed to understand the market for LPG and propane across residential and commercial segments in the UAE — sizing demand, mapping the competitive landscape, and understanding pricing dynamics.
30+
Expert IDIs
200+
Consumer Interviews
3
Market Segments
4
Distribution Channels
Government
Saudi Arabia
Market Assessment of Illegal Remittance in Saudi Arabia
A government entity of Saudi Arabia needed to understand the volume of illegal remittance originating from the country.
500+
Interviews
10+
Mystery Visits
5+
Channels Studied
3
Methods Used
Finance
UAE
Voice of Customer and Satisfaction Study for Banking Services in UAE
A leading UAE bank needed to understand customer satisfaction, NPS, and key drivers of loyalty and attrition across its retail banking services — benchmarked against key competitors.
500+
Interviews
5+
Banks Benchmarked
20+
KPIs Measured
Yes
NPS Tracked
Finance
UAE
Market Research for a Mobile Money Application in UAE
A fintech startup was developing a mobile money application targeting the UAE's large expat community and needed to validate the concept, understand user requirements, and assess competitive positioning.
4+
Focus Groups
300+
Interviews
6+
Nationalities Covered
10+
Features Tested
Finance
UAE, Saudi Arabia and Egypt
Market Sizing and Opportunity Assessment for Corporate Credit Cards Among SMEs
A global financial institution needed to assess the opportunity for corporate credit card products targeting the SME segment across three MEA markets.
600+
Interviews
3
Markets Covered
4
SME Segments
8+
Product Features Tested
Finance
UAE
Customer Experience Research Across Bank Branches in UAE
A retail bank needed to assess the quality of customer experience across their branch network in the UAE — identifying service delivery gaps and benchmarking against competitors.
100+
Mystery Visits
500+
Exit Surveys
30+
Branches Covered
15+
KPIs Measured
Finance
UAE
Brand Image and Equity Study for a Leading Bank in UAE
A major UAE bank wanted to understand how its brand was perceived relative to competitors — assessing brand equity, key associations, and opportunities to strengthen positioning.
500+
Interviews
20+
Brand Attributes
4
Consumer Segments
5+
Banks Benchmarked
Telecom
UAE
Competitive Intelligence on VOIP Calling Services in UAE
A VOIP services provider needed to understand the competitive landscape in the UAE — mapping competitor offerings, pricing, and positioning among SME and individual user segments.
20+
Expert IDIs
30+
Mystery Calls
10+
Providers Assessed
3
Segments Studied
Telecom
UAE
Market Sizing and Demand Estimation for Wireless Presentation Systems in UAE
A technology manufacturer needed to understand the market size and demand drivers for wireless presentation systems in the UAE corporate and education sectors.
30+
Expert IDIs
3
Buyer Segments
8+
Brands Evaluated
5 Yrs
Market Horizon
Telecom
Egypt
Partner Identification and Evaluation for Water Heater Distribution in Egypt
An international home appliance manufacturer wanted to identify and evaluate the right distribution partners to enter the Egyptian water heater market effectively.
30+
Expert IDIs
15+
Distributors Evaluated
3
Regions Covered
8+
Selection Criteria
Telecom
Qatar
ICT Sector Landscape and Usage Study Among SMEs in Qatar
A technology company needed to understand the ICT landscape in Qatar — mapping current usage, purchase behavior, and competitive positioning among the SME segment.
300+
Interviews
8+
ICT Categories
4
SME Segments
15+
Brands Tracked

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