Automotive & Commercial Vehicles
Navigating Electrification, Localization, and Shifting Customer Preferences
What we research
Our Automotive & Commercial Vehicles Practice
The automotive sector in MEA is at an inflection point — balancing traditional combustion engines with electrification, managing localization pressures, and understanding how customer expectations are evolving across expat and local segments.
Every engagement is led by a research director with deep regional expertise. We design bespoke research solutions tailored to the specific dynamics of automotive & commercial vehicles markets across MEA.
What we research
What We Uncover
Key Questions We Answer
Recent Engagements
A selection of recent projects in this sector.
Developed comprehensive channel strategy for a major regional conglomerate across passenger vehicles and commercial vehicles divisions, mapping distribution networks, customer needs, and growth opportunities through 100+ expert interviews and 4,500+ extended research interviews across 1,500+ GPS-mapped locations.
Key Engagements
A sample of research projects we have executed in this sector.
Industry landscape of used cars in UAE, DRC, Afghanistan and Yemen
Market sizing and dealer optimization for TSR tyres across UAE, Saudi Arabia and Egypt
Brand positioning and usage of connected car services among consumers in UAE and Saudi Arabia
Who We've Worked With
A selection of clients we have served in this sector.
Ready to Start a Automotive & Commercial Vehicles Research Project?
Our senior team has deep experience in this sector. Let's talk about what you need.